Heart FM presenter Jamie Theakston has lent his support to Disney UK's Winnie the Pooh Laureate storytelling competition, which will see five regional Winnie the Pooh laureates crowned after writing stories that celebrate their area's local history and landmarks.

Disney UK has also announced a partnership with pregnancy and parenting website BabyCentre for a year long campaign that connects mums with the Winnie the Pooh brand on their digital channel and on mobile.